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Career As A Search Engine Optimizer
Search engine optimizer or a SEO, is a professional working out website optimization services for his clients’ websites. The processes and procedures followed by search engine optimizers is called ‘Search Engine Optimization. SEO performs the basic task of optimizing the websites as per the search engine algorithms, in such a way that the targeted websites rank on the top positions for the selected keywords.
It is the prime responsibility of the Search Engine Optimizer to optimize the website in such a way that it ranks towards the top on search engine result pages, whenever search is performed using the targeted keywords. The websites which score high ranks on the SERPs have higher chances of getting clicks and hence invite more online business through prospective customers to the website. In contrast to this, websites with lower ranks do not get the expected clicks, their amount of traffic remains less and hence earn less business online.
Search engine optimizers can find jobs in online marketing industry. Search engine optimization is seen as a marketing exercise for earning business online and hence, you – as a search engine optimizer will be required to work on developing an effective internet marketing strategy.
Roles And Responsibilities Of A Search Engine Optimizer Include
Researching for highly converting keywords and key-phrases to be targeted.
Writing meta-tags for the targeted website (titles, keywords, description).
Helping content writers in writing keyword rich website content (considering keyword density).
Helping web-designers with search engine optimized website designing. (related to internal linking, page structure and website navigation)
Doing necessary changes on-page. This is called on-page optimization (working with HTML).
Promoting website online. This is called off-page optimization. This includes writing marketing copies used for promoting website on internet. (Establishing contacts with other website owners or webmasters for inter-linking of websites).
Monitoring website performance on different targeted search engines and making necessary changes, as required.
Performing white-hat optimization techniques, as and when required; such as: any search engine algorithm alteration is carried out.
Submitting timely website performance reports to reporting manager.
You can find SEO jobs either in the search engine optimization companies or organizations having a dedicated online marketing strategy or own your stand-alone SEO business. The new entrants in the search marketing industry get jobs as search engine optimization executive, while the experienced professionals aim for senior search engine optimizer positions. You may be thinking why to choose search engine optimization as a career at all?
The reasons are many, but, the most notable reason is as more and more business owners are going online for earning increased profits, the possibilities are increasing. The continuous development of the search industry in itself; is yet another reason for providing new dimensions to the SEO career profile.
If you are a tech savvy with an analytical bent-of-mind, having interest in net surfing, excellent online research capabilities and excellent communication skills; then career as a search engine optimizer is the best career option for you.