Marketing As a Career

The main objective of the marketing professionals is the satisfaction of the customer and retention of the existing customers.

If you have an education in marketing you do feel more confident in dealing with the customers. Students can study marketing and then enter the job market.



The career study path for marketing can be divided into three parts – Associates, Bachelors and Masters. A degree in the marketing field makes the candidate aware of the different career opportunities available to them. The students become aware of the different marketing efforts undertaken by a company to sell a product to the consumer.

The student can decide on the study path depending upon the work area in which the student wants to work. It can be entry – level, management – level or upper – level leadership that can be entered after successfully completing a specific degree program.

If you want to enter this field quickly, then you should complete your Associate degree first. Then you can get an opportunity to work in the customer service, promotion and advertising. The course trains the students to use the marketing theories in real life business situations.

The students get to know all about the market trends, the consumer behavior and the method to create a hard hitting advertisement. The students focus on the domestic and global marketing products. Since the associate degree is of two years’ duration, it helps the students to enter the job market more quickly.

The four – year bachelors degree program presents before the students more career opportunities. Students can enter the management level that caters to different fields like sales and merchandising. A range of topics are covered such as accounting, computer application, management, research and global marketing.


The bachelors’ degree programs help the student to identify the potential customers and to develop the strategy that will meet the needs of the product. The students gain valuable practical experience and as such it becomes easier for them to take decisions related to pricing and promotion.

The master’s degree programs are mainly for working professionals who want to pursue leadership jobs. Students gain an overall knowledge of the industry and they develop marketing plans for different products. The leadership skills are gained by the students through work experience.



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  • Indrajit Das

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